*Supports cards globally and mobile money (Ghana only)
The best way of attracting new players to the sport is to give them access to football in their own environment whatever their age, sex, physical condition, skin colour, religion or ethnic origin. The key concept of the programme is to bring together as many people as possible through football. The grassroots programme advocates exchanges and sharing human values and, of course, promotes the pleasure of practising our marvellous sport.
For some people, grassroots football is a focus for recreational activities, while for others it is the organised practice of the sport, with training and matches, within a school or club framework.